Why Your Leads Aren’t Turning Into Sales — Marketing vs Operations Explained | Kasandra Murray

Most businesses think they have a marketing problem…

when what they really have is an operations problem.

Generating leads is only half the battle.

Real growth happens in what your business does after the lead comes in.

In this episode of the Marketing Boost Solutions Podcast, Captain Marco Torres sits down with Marketing & Operations Consultant Kasandra Murray, founder of Unlucky Umbrella Studio, to break down why so many businesses struggle to scale even when their marketing is working.

Kasandra brings a rare perspective, consulting on both marketing and operations, two areas most companies treat separately. But without alignment, leads get lost, teams get overwhelmed, and customers don’t come back. If your business feels like it’s working harder than it should…This episode will hit home.

Connect with Kasandra Murray:

🌐 Website: https://www.unluckyumbrella.com/news-and-info/operations-improvement-funnel

🔗 LinkedIn: https://www.linkedin.com/in/kasandramurray/

📘 Instagram: https://www.instagram.com/unluckyumbrellastudio/#

00:00 — Marketing Problem or Operations Problem?

00:50 — Kasandra’s Journey into Consulting

03:18 — Why Operations Controls Growth

05:12 — Marketing Promises vs Customer Experience

07:03 — Why Marketing & Operations Don’t Align

11:02 — Why Leads Don’t Turn Into Customers

13:00 — The Documentation Gap in Business

14:08 — Automation Without Systems Fails

17:03 — Signs Your Business Is Misaligned

21:34 — The Operations Improvement Funnel

25:40 — Designing Processes for Real People

32:22 — Reviews, Retention & Customer Experience

36:37 — Fix the Process, Not the Person

37:01 — First Step to Fix Your Systems

41:04 — How to Work with Kasandra

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