You’ve built a profitable law practice, earned your clients’ trust, and now you’re ready to move on. But… the offers aren’t coming in—or worse, they’re disappointing. In this episode, Victoria Collier digs into why even successful firms may struggle to sell, and what can be done to change that.

This isn’t just about numbers—it’s about perception, preparation, and positioning. If your firm has been sitting on the market with no traction, or you're just starting to consider your exit, this episode is packed with insights that could change everything.

Key Takeaways

1.⁠ ⁠What Buyers Are Really Thinking: Understand what’s going through a buyer’s mind when they evaluate your firm.
2.⁠ ⁠One Step to Instantly Shift the Conversation: Discover the move that can instantly change how serious buyers perceive your firm.
3.⁠ ⁠You Might Be the Hidden Obstacle: Learn the surprising way sellers can unknowingly sabotage their own success.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

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