Why Your Launch Got Crickets (And What Actually Fixes It) [Ep 78]

Have you ever launched something you believed in— only to be met with silence, low sales, or zero traction? If you’re questioning what went wrong and wondering whether it was you, your offer, or your audience, this episode is exactly what you need to hear.

In today’s episode, Carly breaks down why your launch failed, even when your offer was solid. She walks through the biggest misconceptions coaches and clinicians have about launching, the difference between visibility and readiness to buy, and how unclear messaging quietly sabotages even the most well-planned launches.

If you’re planning to relaunch—or launch anything in the future—this conversation will help you reframe failure, refine your messaging, and build a launch strategy that actually converts. Give this episode a listen before you try again.

Topics covered on Why Your Launch Got Crickets:

• Why most launches fail even when the offer itself is strong
• The difference between audience engagement and buyer readiness
• How unclear messaging leads to “crickets” instead of clients
• The role of trust, timing, and positioning in successful launches
• Why more content or promotion doesn’t always fix a bad launch
• How to diagnose what actually went wrong before relaunching
• What to change before your next launch to improve conversions

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews
• Carly AI

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Quote:

“If your audience didn’t respond, it’s feedback and not rejection.” - Carly Hill