Why Your Client Attraction Strategy Isn't Working (You're Fixing the Wrong Thing)
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How many discovery calls have you had in the last 90 days? If that number is low, your problem isn't your sales call. It's your leads.
In this episode, Brandi shares the exact diagnostic framework she uses with her consulting clients (from $3K months to $40K months) to pinpoint where their pipeline is broken. You'll learn about the three problems every service provider has (leads, conversion, retention), plus the 4C Client Attraction System that maps out your entire client pipeline.
In this episode, you'll learn:
- The three elements of every service business and how to diagnose which one is broken
- The 4C Client Attraction System: Connect, Conversation, Call, Close
- Signs that each stage of your pipeline is broken
- Why most service providers are fixing step four when step one is broken
- The benchmarks you need to know (how many calls, what conversion rate)
- Your three action steps to implement this week
Resources mentioned:
- Predictable Clients Workshop: brandimowles.com/predictable
- DM "PREDICTABLE" on Instagram @brandimowles
- Standards of Excellence Episode: https://brandimowles.com/276
- Referral Engine Episode: https://brandimowles.com/280
- Trust Ladder Episode: https://brandimowles.com/244
If you're tired of the feast or famine rollercoaster, this episode will show you exactly where to focus your energy to build a predictable client pipeline.
Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
Follow Brandi on Instagram: https://www.instagram.com/brandimowles
Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany