Why Young People Are Quitting Alcohol

Gen Z is drinking less alcohol than any generation before them.

But this shift is about more than health trends or changing tastes. In this episode of Ctrl Alt Society, we explore the deeper cultural forces behind the decline of drinking among young people.

From social media and the fear of public embarrassment, to wellness culture, rising living costs, and the rise of digital social life, a new generation is quietly redefining what it means to socialise and unwind.

Alcohol used to be the centre of youth culture. For Gen Z, it might just be optional.