Why You NEED to Know Your Hourly Rate to Establish Flat Rate Pricing in Your Lawn Business

There are a lot of misconceptions about flat rate pricing and one is that you don't need to know your hourly rate if you charge flat rate. While you may be charging flat rate, knowing your hourly cost is still essential for goal setting (and how you're going to meet that goal via investment in ads, more efficient equipment, etc), tracking, and goal achievement.

If you're looking to really build a business and not just do the work and hope the numbers work out at the end, you NEED to know your hourly rate.

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