Why You Have Been Doing Traffic Tests All Wrong
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Why You Have Been Doing Traffic Tests All Wrong
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Your ad tests feel random because you are testing channels, not the promise that makes strangers stop.
This episode shows why hopping from TikTok to Meta to YouTube keeps results foggy and confidence low. We shift the goal from cheap clicks to promise market fit, then lay out a clean plan: one offer, three distinct hooks, two non overlapping audiences, fixed spend for 72 hours. You will learn to judge success by thumb stop, clicks, and page scroll, not day one ROAS, so the signal stands out from vanity noise.
Try the 3 hooks x 2 audiences run this week, note which promise wins and why, then pit it against a fresh challenger.
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Keywords: messaging, testing, ads, traffic, marketing, ROAS
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