Why Trial Lawyers Use Focus Groups, It's Not What You Think [Ep 155]

We're going back to the basics this week, asking, "Why do trial lawyers even do focus groups?" Focus groups are not primarily for determining case value or winning cases. Instead, focus groups provide valuable insights into jury perceptions, case weaknesses, and effective storytelling strategies. I share some real-life examples of effective use of focus groups, including a doozy of an example that, although it was a rough go, it left the lawyer with much more clarity on the path forward, and where to concentrate their time. In this episode, you will learn:

• How focus groups help in understanding jurors' perspectives.
• How focus groups allow for deeper conversations.
• Why starting your opening in the right place is key.
• The hidden attitudes that can be revealed by focus groups.
• How to build a stronger case, thanks to the feedback you receive.

You can also watch this episode on my YouTube Channel:
Why Trial Lawyers Use Focus Groups, It's Not What You Think [Ep 155]

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