Why This Lender Pays Borrowers To Call Him Out

Princeton Mortgage CEO Rich Weidel turned the traditional mortgage model on its head with the “Princeton Promise” — a borrower-first guarantee that pays clients $1,000 if they're dissatisfied at any point in the loan process. Designed to reveal, rather than conceal weak spots, the system forces originators to rethink communication, trust, and accountability. For LOs ready to grow, it’s a challenge — and an opportunity — to step up or step aside.