Why This Law Firm Went Viral on Purpose with KRLG, Ray Lakhani & Adam Warren

In this episode of Open N Raw, Ray Lakhani, founder of Raw Law Media, and Adam Warren, founder of OpenJar Concepts, sit down with the team behind KRLG (Kurtz Riley Law Group) — the law firm that decided playing it safe was overrated.

Ray Lakhani leads the conversation as KRLG breaks down how leaning into personality, humor, and culture helped them stand out in an industry known for being stiff, conservative, and camera-shy. From viral videos to unconventional marketing, this episode explores what happens when a law firm stops trying to look like everyone else and starts embracing attention on its own terms.

Ray Lakhani and Adam Warren unpack the real strategy behind the chaos, discussing how media, branding, and intentional risk can create massive upside when backed by strong systems and execution. This is a candid look at how law firms can win by being human, visible, and unapologetically different.

Open N Raw is hosted by Ray Lakhani of Raw Law Media and Adam Warren of OpenJar Concepts, featuring unfiltered conversations with operators who understand that attention is currency and culture is strategy.

Ray Lakhani / Raw Law Media
https://rawlawmedia.com

Adam Warren / OpenJar Concepts
https://openjarconcepts.com

KRLG / Kurtz Riley Law Group
https://www.kurtzriley.com/