Why TLDR and Brandon Jeffs Are Flipping the Hiring Script

Recruiting ain't dead—but your tactics might be. Brandon Jeffs, Director of People and Talent at TLDR, drops the mic on what’s broken in recruitment and what’s actually working. From empathy-led engagement to the quiet power of newsletters, this convo hits hard on what it takes to recruit in a tech-first, human-centered world. In this episode, we talk about recruitment innovation, candidate engagement, TLDR’s hiring philosophy, tech-driven recruiting tools, and the power of employer branding. Brandon Jeffs joins us to unpack what’s changing in HR, how to connect with top talent, and why empathy might just be your best recruiting tool in 2025. This limited series was recorded live at the ERE Recruiting Innovation Summit from the Chatterworks booth on the expo floor. We sat down with 20 Recruiting and TA leaders from around the world to hear what today’s best recruiters are doing to stay sharp, stay relevant, and stay ahead. Powered by Chatterworks, the platform that helps recruiters transform the way they connect with top talent. Learn more about Chatterworks here: https://chatterworks.com/ Connect with the guest: Brandon Jeffs LinkedIn: https://www.linkedin.com/in/brandohires/ Podcast: https://www.linkedin.com/company/the-revolta-podcast Connect with Us: William Tincup LinkedIn: https://www.linkedin.com/in/tincup/ Ryan Leary LinkedIn: https://www.linkedin.com/in/ryanleary/ Connect with us on social: Site: http://www.wrkdefined.com TikTok: https://www.tiktok.com/@wrkdefined LinkedIn: https://www.linkedin.com/company/wrkdefined Facebook: https://www.facebook.com/WRKdefined/ Twitter (X): https://twitter.com/WRKdefined Substack: https://wrkdefined.substack.com/