Why Soul and Value Proposition Matter in Customer Experience, with Simon Robinson

Welcome back to All Things Considered CX! In today's episode, Bob Azman sits down with Simon Robinson, CEO of Holonomics and co-author of "Designing Customer Experiences with Soul." Together, they dive deep into the world of customer experience—tracing Simon's pioneering journey from British Telecom’s human factors department to launching one of the world’s first mobile internet portals.

Simon Robinson also shares insights on why the customer lifecycle should be at the heart of business strategy, not just a marketing exercise, and reveals powerful tools and frameworks that help businesses foster meaningful, soulful connections with customers and employees alike.

They’ll also discuss the importance of aligning brand, strategy, and customer-centric thinking, and how Simon’s visual playbook and operating system offer organizations practical steps to embed these practices—from the C-suite to the front lines.

Tune in for a thought-provoking conversation on elevating CX, connecting with soul, and creating genuine value—plus details on how you can access Simon’s transformative CX playbook. Don’t miss it!