Why Smart Merchandising Still Wins in an Uncertain World | Fashion Made S4E7

In this episode, Kiera Ganann, SVP/Global GM Ralph Lauren Sleepwear & Intimates at Delta Galil, shares what it takes to lead merchandising for fashion's most iconic brands. With over 20 years at the intersection of creativity and commerce, Kiera unpacks why smart merchandising wins in uncertain times - from AI's growing role and evolving consumer expectations to the pressure of tariffs and the power of long-term thinking in building brands that last.