Why 'Sinners' Got Skepticism While 'Marty Supreme' Got Hype: A Penske Media Story

Why did the media treat Ryan Coogler's box office hit "Sinners" with skepticism while breathlessly hyping Josh Safdie's "Marty Supreme"—which made a fraction of the money?

We trace the disparate coverage back to one source: Penske Media Corporation, which owns Variety, The Golden Globes, Rolling Stone, Billboard, The Hollywood Reporter, and more. Turns out when one company controls entertainment journalism, narratives get... controlled.

This week we explore:
→ The return of #OscarsSoWhite energy (and why it never really left)
→ How media consolidation shapes what films get celebrated
→ Teyana Taylor's uncomfortable truth about Black women's hypersexualization
→ The pattern of promised progress → quiet reversals
→ Speaking with your dollars when you have zero control over Hollywood

Content note: Discussion of racism, sexualization of Black women, and systemic media manipulation.

Resources mentioned:
- Penske Media holdings breakdown
- National Museum of African American History & Culture
- UCLA Hollywood Diversity Report
- Dartmouth research on Hollywood representation

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