Why Running Your Business Feels Emotionally Exhausting (And What To Do About It) With Hope Pedraza

Running an online business has always come with ups and downs, and after more than 12 years as an entrepreneur, that part isn't new to me.

What is new is the level of emotional exhaustion and volatility I'm seeing lately, especially among high-performing women who are doing everything "right" but still feel drained, on edge, or mentally stuck.

In this episode, I'm joined by Hope Pedraza, a functional practitioner and Nourished Business Accelerator alum who takes a truly holistic approach to burnout, nervous system regulation, and emotional resilience in business.

We talk about why business feels heavier right now, how hypervigilance and dopamine-driven patterns sneak in, and what it actually takes to stay grounded and clear when growth isn't linear… without sacrificing your health, boundaries, or sense of self in the process.

Episode Timeline & Highlights

[01:28] – Why remembering that business has ups and downs isn't always enough

[05:14] – The rise of hypervigilance, uncertainty, and "waiting for the next shoe to drop"

[07:15] – How obsession with numbers turns into mental spirals and anxiety

[11:22] – Why perfectionism and the need for things to "work the first time" blocks growth

[13:26] – Reframing business growth as "up and down on the way up"

[16:23] – A real-life example of setting boundaries — and why the body can react so strongly

[33:26] – Dopamine hits, identity, and how validation-driven business leads to burnout

[41:50] – Practical first steps to detach from outcomes and regulate your nervous system

Top 5 Quotes

1. "Your business is only as healthy as the body you have to build the business."

2. "Running a business in constant hypervigilance is a huge energy suck."

3. "Growth isn't about "getting there" it's about who you're becoming along the way."

4. "If you need more and more wins to feel okay, that's not excitement... that's dopamine."

5. "Discomfort doesn't mean it's wrong. Sometimes it just means your nervous system doesn't feel safe yet."

Links & Resources

• Hope Pedraza on Instagram: @thehopepedraza

• Website: hopefulandwholesome.com

• Podcast: The Hopeful and Wholesome Podcast

• Free Resource: Holistic Energy Detox
  
  

Work With Me: Nourished Business Accelerator

If listening to this episode made you realize that your business feels heavier than it needs to — or that you're ready for more income, alignment, and confidence without burning yourself out — I'd love to support you inside my mentorship, The Nourished Business Accelerator.

Inside the NBA, I help coaches and experts create premium offers that reflect the real transformation they deliver and build clean, ethical systems for enrolling dream clients... without cold DMs, manipulative tactics, or high-pressure sales calls.

Click HERE to apply for the NBA program

If you enjoyed this episode, make sure to follow the podcast, leave a review, and share it with another business owner who needs to hear that emotional exhaustion isn't a requirement for success.