Why Retailer's Don't Plan - And How to Fix It

It’s January, which means it’s the perfect time to talk about the thing most retailers avoid: planning. Kyle and Jimmy break down why so many store owners stay stuck in day-to-day firefighting, confuse goals with plans, and let emotion steer decisions. In this episode, they share real stories, simple frameworks, and the core takeaway: make a plan that speaks to your goal, then filter every decision through it.