Why Relatable, Messy Content Wins the UGC Game

If you’re still chasing perfect social media content, it’s time to rethink your UGC strategy. In this episode, I break down why messy is beautiful—and why your next best-performing content might be lopsided, amateur, and absolutely relatable.

I share insights from my chat with Ben Rapson of King Arthur Baking about how their community thrives on imperfect, authentic content. Plus, I walk you through four ways to spark user-generated content that actually builds trust and drives conversions.

By the end of this episode, you’ll know how to:

• Reframe your UGC brief to invite authenticity
• Create low-barrier prompts your audience loves
• Celebrate progress instead of perfection
• Track and nurture repeat contributors to grow superfans

Your audience doesn’t want to be impressed, they want to be included. Let’s turn your UGC into a true loyalty engine.

Want to build a UGC strategy that actually converts? Book a strategy session with me.

Mentioned in This Episode:

• Brooke Sellas’ book → Conversations That Connect