Why PPC is at least 5 times more expensive than Organic?

It's no secret that Google is the go-to search engine for millions of people worldwide. Studies show that almost 95% of internet users use Google at least ten times daily. However, with Google's pay-per-click system being 5-10 times more expensive than organic traffic, businesses must find new ways to attract potential customers. This is where high-value services come in. Although they may require a more significant investment upfront, the payoff can be well worth it in the long run.

In this episode, Naren and Jordon discuss the pros and cons of PPC advertising and organic traffic and what it takes to make a website stand out in a sea of search results.