Why Nonprofits Need to Make Complex Issues Part of a Larger Narrative with Caroline Sanchez-Avakian BISC

Caroline Sanchez-Avakian, Strategic Communications Director at the Ballot Initiative Strategy Center, BISC, offers advice to nonprofits on effectively managing their communications and earned media strategies. The media environment continues to change, requiring nonprofits to tell authentic, clear, and concise stories about complex topics that fit into a larger narrative.

We talk about:

• The need to move beyond episodic campaign-based thinking to building a comprehensive ongoing narrative
• Connecting policy to real-world community impact is essential to getting the attention of reporters
• Creating succinct and visually engaging videos, infographics, and bullet points
• Focusing on reaching an engaged, invested community rather than attempting to go viral with a message

#BallotInitiativeStrategyCenter #BISC #BallotInitiatives #Nonprofits #EarnedMedia #MediaStrategy #CommunityEngagement #DigitalStrategy #PoliticalCommunications

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