Why "New Life from Monday" always fails. What Fresh Start Effect got wrong - and how to fix it.

Monday motivation is one of the most expensive lies we buy.

It feels like a reset, a clean slate, a brand new you, but nothing about your skills, schedule, or stress load upgrades overnight. So when reality hits, the plan collapses and we wonder what is wrong with us.

I walk through the behavioral science behind the fresh start effect and explain the missing piece: psychology can spark action, but it does not create capacity.

We get practical about what actually works for sustainable behavior change and habit formation.

Then we zoom in on sleep.

As an executive coach and certified sleep coach, I see the same three mistakes again and again with leaders and high performers: they never make a real decision to prioritize sleep, they do not create systems that protect bedtime, and they unknowingly work against their biology. We talk about sleep hygiene and circadian rhythm basics that change everything, including bright light at night and melatonin suppression, late meals, alcohol close to bedtime, caffeine timing, bedroom temperature, late workouts, and stressful tasks that keep your brain switched on.

If you want better sleep quality, stronger recovery, and high performance that does not burn you out, hit play.

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Brought to you by Angela Shurina

Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant