Why Most Realtors Aren’t Actually Your Competition

There’s a lot of noise in real estate right now.

Headlines about agent counts.

Statistics shared without context.

Conversations designed to spark fear instead of clarity.

In this episode of Life at Ten Tenths, Matt and Garrett break down why most realtors aren’t actually your competition—and why believing otherwise can quietly drain your energy, focus, and confidence.

This conversation looks at the widely discussed statistics circulating in the industry and reframes them through the lens of how consumers actually behave. Instead of competing with “everyone,” most agents are building businesses in entirely different lanes, serving different people, at different stages of trust.

In this episode, we discuss:

1. Why headline statistics often miss the real story
2. Who agents are truly competing against—and who they’re not
3. How consumers actually choose who to work with
4. Why comparison pulls agents off their own path
5. Where attention and energy create the greatest return

This episode isn’t about ignoring reality.

It’s about seeing it clearly—and choosing to focus on the work that actually builds a sustainable, referral-based business.

🎧 Listen in and refocus on what truly moves the needle.