Why Most PTs Overthink Marketing (And Stay Invisible)
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Why Most PTs Overthink Marketing (And Stay Invisible)
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In this episode, Jimmy McKay sits down with Tony Maritato and Dave Kittle to break down what actually works in physical therapy marketing today.
The conversation cuts through the noise around content creation and focuses on what busy PTs and clinic owners need to know: how to get attention, build trust, and turn that into patients.
Key Insights:
• You don’t need high-end production to get results—consistency wins
• Most PTs fail at content because they never start
• Content should be built for the audience, not the clinic
• Social media is optional—but attention is not
• If you won’t do it, hire for it—but don’t ignore it
This episode also explores emerging opportunities like live selling and how attention is increasingly tied to revenue in healthcare.
GUEST LINKS
Tony Maritato — https://www.youtube.com/c/MedicareBilling
Dave Kittle — https://www.youtube.com/@thedavekittleshow/featured
SPONSORS
SaRA Health — Remote care platform helping clinics generate revenue between visits
EMPOWER EMR — Faster documentation and better workflows for PT clinics
U.S. Physical Therapy — Career growth and clinic partnership support
SUBSCRIBE & FOLLOW
Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube: https://www.youtube.com/@PTPintcast
LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Instagram: https://www.instagram.com/ptpintcast
Website: https://www.ptpintcast.com/
Twitter/X: https://x.com/PTPintcast