Why Most Businesses Fail and How to Build Product Demand #121 | Close The Deal

Half of all businesses fail within five years, and the leading cause is lack of product demand.

What You’ll Learn

Why demand generation determines survival
How owned, earned, and paid marketing differ
The 3D framework for structured growth
Why authority and visibility matter more than ever

Saul Marquez joins Ewell Smith to unpack why businesses fail and how founders can build sustainable product demand. Drawing from two decades in healthcare sales and marketing, Saul explains how strategy must come before tactics and how visibility drives growth.

Key Takeaways

Demand is engineered, not accidental
Marketing must start with strategy
Authority compounds over time
Paid advertising should accelerate proven systems

Guest Bio

Saul Marquez is the founder and CEO of Outcomes Rocket, a healthcare-focused marketing and growth firm. With more than 20 years of experience in healthcare sales and marketing, including leadership roles in medical device companies, Saul helps health technology and provider organizations build demand through strategic positioning, authority building, and disciplined execution.

##

Visit www.CloseTheDeal.com to see all episodes.

Ewell Smith is talking with sales and marketing pros and business owners and leaders who help professionals and business owners drive more leads and close more deals. He's the Publisher of CloseTheDeal.com and author of Your First Franchise Roadmap.

Close The Deal Podcast Supported by Your First Franchise

We have gift for you for listening - grab a copy of Your First Franchise Roadmap.

Visit www.CloseTheDeal.com to see all episodes.