Why Most Agencies Fail: No-BS Marketing with Ivan Janku, Digital Rocket

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Ivan Janku, CEO of Digital Rocket, the agency famously allergic to marketing waste.

Ivan and his team have helped e-commerce and SaaS brands generate over $250M in client revenue by fixing profit leaks across ads, CRO, email, and tracking. What makes Digital Rocket different? Their No-BS Guarantee: If they don’t deliver, you don’t pay.

This conversation is raw, practical, and unapologetically focused on what actually makes money.

💡 What You’ll Learn:

• Why most agencies fail by working in silos
• The most common profit leaks killing e-commerce and SaaS brands
• Why ROI is one of the most overrated marketing metrics
• How bad tracking breaks attribution and decision-making
• What founders should audit before scaling ad spend
• How Ivan allocates ad budgets across Meta, Google, TikTok, and SMS
• Why systems and checklists beat “rockstar” marketers every time

👉 Key Highlights:

✅ No-BS Marketing – Why Ivan only gets paid when results show up
✅ The Leaky Bucket Problem – Where revenue disappears between ads and conversion
✅ Mobile UX Blind Spots – Why desktop-first thinking costs brands millions
✅ Tracking Before Tactics – Why server-side tracking is non-negotiable
✅ Channel Strategy Reality – Matching platforms to buying behavior
✅ Systems > Talent – How checklists scale agencies without chaos

🧠 About the Guest

Ivan Janku is the CEO of Digital Rocket, a performance-driven growth agency helping e-commerce and SaaS brands eliminate wasted ad spend and scale profitably. Known for his direct style and obsession with accountability, Ivan has built Digital Rocket around systems, audits, and real business outcomes—not vanity metrics.

🔗 Company Website: https://digitalrocketads.com
🔗 LinkedIn: https://www.linkedin.com/in/ecommerce-megalomania/?originalSubdomain=rs

📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want marketing automation that feels personal and performs like a team of 10, you’re in the right place.

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🔗 Useful Links
🌐 Website: https://marketsurge.io
🐦 X / Twitter: https://x.com/marketsurging
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🎙️ Podcast: https://marketsurge.transistor.fm/