Why Most African Farmers Are Losing Money | Wendy Madzura x The Chartered Vendor

Africa has the land.

Africa has the climate.

Africa has the people.

So the real question is: why can’t Africa feed herself?

In this powerful episode of The Chartered Vendor (TCV) Podcast, we sit down with Wendy Madzura to unpack the uncomfortable truth about farming and agriculture in Africa. We explore why agriculture has been treated like a punishment instead of a business, how our education system sidelined farming, and why Africa remains a primary consumer instead of a value-adding producer.

We also tackle hard conversations around cellphone farming, the lack of modern farming technology, low adoption of AI and digital tools, and why feet on the ground still matter. Wendy shares insights on mindset, belief, leadership, and why Africa must create its own agricultural solutions instead of importing answers.

With renewed interest from young people entering farming, this episode challenges African farmers, policymakers, educators, and entrepreneurs to stop treating agriculture as a hobby and start building scalable, profitable farming businesses.

If the why is big enough, the how will take care of itself.

WHAT YOU’LL LEARN IN THIS EPISODE

Why Africa has the potential to feed itself

Where Africa is missing it in agriculture

The dangers of cellphone farming

Why value addition is Africa’s biggest opportunity

How modern farming tools, AI & technology can transform agriculture

Why agriculture was framed as a punishment in schools

How social media is becoming an equalizer for farmers

Why mindset and belief are critical to farming success

How to treat farming as a serious business

Africa agriculture, farming in Africa, African farmers, food security in Africa, agribusiness Africa, value addition Africa, modern farming Africa, AI in agriculture Africa, youth farming Africa, farming as a business, agriculture education Africa, sustainable farming Africa, African food production, agritech Africa, small scale farmers Africa

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Help us change the narrative around African agriculture by sharing this episode with a farmer, entrepreneur, policymaker, or student.

PODCAST: The Chartered Vendor (TCV)Guest: Wendy Madzura

Topic: The Future of Agriculture in Africa

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