Why Michigan Investors Are Calling Us First: Finley Capital’s Bold New Offers | #115

In this milestone episode, Logan reflects on Finley Capital’s journey as the company hits $10 million on its balance sheet. He dives into the lessons learned from scaling safely, nurturing lender relationships, and building borrower trust. From crafting competitive “grand slam” offers in Michigan to structuring smarter rural loan products, Logan reveals how targeted marketing and creative deal flow strategies are shaping the future of private lending.

You’ll also hear how Finley Capital is stepping into ground-up construction lending with a hands-on approach—balancing risk, structuring smarter draw schedules, and building lasting borrower partnerships. Whether you’re a lender, investor, or real estate entrepreneur, this episode offers a behind-the-scenes look at what it takes to grow a private lending company the right way.

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Are you a borrower, investor, or private lender looking to unlock new opportunities in real estate and private lending? Join Logan Richetti, founder of Finley Capital, as he shares expert insights and strategies from years of experience in the private lending industry. Tune in weekly for episodes covering all aspects of private lending—from securing hard money loans and private capital, to real estate investment tips, portfolio management, and retirement strategies. We’ve got everything you need to fuel your next big investment!

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Make sure to check out the top resources for both new and experienced private lenders and investors at Finley Capital. Get your Private Lending Journey started today!

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