Why Medigap Is Becoming the Smart Play for Medicare Agents

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The Medicare market is tightening and agents who rely on yesterday’s strategies are already feeling the squeeze.

In this episode of The Modern Insurance Agent Podcast, we sit down with Casey Ahlbum, Medicare specialist and second-generation agency leader, to unpack why Medigap is quietly becoming one of the smartest, most stable plays for Medicare agents in 2025 and beyond.

After 25 years in corporate operations, Casey returned to his family’s 30+ year Medicare agency and did something most agents struggle to do in today’s market:
👉 wrote 200+ Medigap policies in his first full year,
👉 onboarded new agents, and
👉 helped transition the agency away from lead vendors toward content-driven, trust-based growth.

We break down what’s really happening with Medicare Advantage, how recent plan changes are reshaping agent opportunity, and why systems, technology, and personal branding are now the dividing line between struggling agencies and thriving ones.

If you’re a Medicare agent navigating shrinking comp, rising compliance, client confusion, and MA volatility this conversation will give you clarity, confidence, and a smarter path forward.

🧠 WHAT YOU’LL LEARN IN THIS EPISODE
🔹 Why Medigap Is Gaining Momentum
How MA tightening is creating new opportunities for agents who know how to position stability.
🔹 The Hidden Opportunities Inside Recent MA Changes
What most agents are missingand how to turn disruption into growth.
🔹 Modernizing a Legacy Agency Without Losing Trust
How Casey used CRM automation, video, and systems to scale a 30-year-old business.
🔹 Why Authentic Content Beats Vendor Leads
How education-first marketing is outperforming scripts, actors, and paid leads.
🔹 The LinkedIn Post That Generated 150,000 Views
And how inbound Medicare leads followed without ads.
🔹 How to Build Long-Term Renewals With Seniors
Trust, education, and consistency over pressure and volume.
🔹 The Mindset Medicare Agents Need Now
What it really takes to win as the market evolves.

🎯 KEY TAKEAWAYS FOR MEDICARE AGENTS
✔ Stability matters more than ever
✔ Education beats pressure selling
✔ Systems create freedom and scale
✔ Personal branding is no longer optional
✔ Relationships win in a noisy, regulated market

You’ll walk away with real strategies you can plug into your business immediately.

Connect with Casey Ahlbum:
Website: https://www.medicaremedicare.com
Facebook: https://www.facebook.com/CaseyAhlbum
LinkedIn: https://www.linkedin.com/in/caseyahlbum

Connect with Us:

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