Why Marketing Teams Need Metaverse Strategies Today

While it grabs many headlines, for many, the metaverse still feels far off. It’s important for those in the marketing and communications fields to pay attention to how the metaverse is developing, though, and take a strategic approach. But those strategies can’t be about the technology first - they have to start with customer problems and pain points. We speak to Toby Daniels, former chief innovation officer at AdWeek, about where to start.