Why Live Sports Still Wins for Canadian Fans and Bettors

In 11 days, the Olympic flame will be lit to raise the curtain on the Milan/Cortina Winter Games in Italy. Two days later, Bad Bunny will be joined at Levi’s Stadium in Santa Clara, CA, by the two last-standing teams in the National Football League for Super Bowl number 60. This summer, footy fans around the globe will be focused on the happenings on pitches in Canada, Mexico and the United States during the FIFA World Cup.

Months before the start of a very, very busy sports calendar, Vividata went and did some research on the habits of Canadian sports consumers in this still-evolving era of traditional television, digital and streaming services, and sports betting apps. So, on the eve of the Olympics and the Super Bowl, the timing was rather perfect to have Paul Briggs join your humble host on a new episode of the Gaming News Canada Show presented by Bede Gaming.

Briggs, the Senior/Principal Analyst for EMARKETER’s Canadian business did a rather deep dive into the report. That included the ongoing power of live sports for consumers in-stadium and watching from the comfort of their living rooms, in a bar, in a train or at an airport gate. Vividata’s survey also revealed that one-third of sports bettors are wagering at least once a week and 5% are betting daily. Briggs and host Steve McAllister also mentioned the 10 most-engaged sportsbook apps in Canada including three from provincial lottery and gaming corporations.

Briggs also spoke about advertising and sponsorship in the Canadian sports industry and a surprising revelation about merchandise sales.

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