Why LinkedIn Likes Aren't Growing Your Practice (And What Actually Does) with Susan Guthrie on the Practice Playbook Podcast #553

You’re posting on LinkedIn. People are liking and commenting on your posts. And yet, when you look at your practice, nothing has really changed.

In this episode, Susan Guthrie unpacks a pattern she sees repeatedly in workshops, retreats, and strategy sessions with experienced professionals using LinkedIn. The effort is there. The consistency is there. But the results do not match the visibility.

Susan explores why LinkedIn engagement can be misleading, how professionals get stuck being visible without being positioned, and how to use the platform as a long-term trust builder rather than a popularity contest.

What You’ll Learn:

• Why LinkedIn likes and comments reflect agreement, not trust, and what decision-makers are actually evaluating before they reach out
• How the content that leads to clients often receives less engagement, and why authority-signaling posts work differently by design
• How to tell when your LinkedIn visibility is not positioning you clearly, and why positioning matters more than posting consistency

Related Resources

• The Business Planning Playbook
• The Flat Fee Playbook
• The Thought Leadership Playbook

Upcoming Live Session

🎙 Ask Susan Anything: New Year Practice Building Focus 📅 February 2 at 11am CT

A free live session for dispute resolution professionals ready to break old patterns and build smarter strategies.

Register here: https://lnkd.in/ggtQJudk

Meet Our Creator and Host: Susan Guthrie

Susan E. Guthrie is one of the most respected voices in mediation and conflict resolution today. A nationally recognized family law attorney and mediator for 35 years, she is now a top professional coach and consultant helping dispute resolution and legal professionals build thriving, modern practices.

Susan recently appeared on The Oprah Daily Podcast, expanding her reach to an even broader audience and highlighting her role as a trusted expert in divorce, communication, and modern conflict resolution. She is also the creator and host of The Divorce & Beyond Podcast, ranked in the top 1% worldwide, with millions of listeners and a global following.

As Immediate Past Chair of the American Bar Association Section of Dispute Resolution, Susan continues to shape the future of the profession while training and mentoring practitioners around the world.

Connect with Susan E. Guthrie

Website: https://susaneguthrie.com Books: https://susaneguthrie.com/susans-books LinkedIn: www.linkedin.com/in/susaneguthrie Instagram: @susaneguthrie and @practiceplaybookpodcast