Why Legal Protection Is Nervous System Regulation — with Berkley Sweetapple

In this episode of Beyond Limits, Olivia chats with Berkley Sweetapple. Berkley Sweetapple is a trademark and business attorney who helps entrepreneurs, coaches, and course creators protect their online businesses from costly legal mistakes. Through her law firm and contract template shop, she’s supported over 500 clients with trademarks, contracts, and legal strategies designed to help them scale with clarity and confidence.

They talk all about why legal protection is nervous system regulation, trademarks, and more.

Key topics include:

💼 Trademarks aren’t just for big brands.
You don’t need a huge following to deserve protection. If your work matters, your name does too—claim your space before someone else does.

🖋️ Yes, you can trademark your own name.
And yes—you probably should. It’s the difference between having influence and owning it outright.

📚 Trademarks, copyrights, IP—know the difference.
Thinking you’re protected isn’t the same as being protected. Berkley breaks it down so you stop guessing and start securing.

🧾 Terms of purchase = your legal armor.
From ebooks to high-ticket offers, this is what shields you from chargebacks and ghosted payments. Structure = safety.

📑 Contracts, policies, disclaimers, and more.
You don’t need to obsess over legal docs—but you do need them. Because safety lives in the structure (even in your footer).

🧠 Energetic regulation starts with legal clarity.
You can’t expand if your system’s bracing for impact. Protection isn’t boring—it’s your permission to go bigger.

Links:

Instagram @berkleysweetapple: https://www.instagram.com/berkleysweetapple/

Berkley's Website: https://berkleysweetapple.com/collections/shop

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