Why Investors Invest in Win-Loss Programs with Chris Fountain

Chris Fountain is an operating partner at Frontier Growth, a private-equity firm investing in B2B SaaS companies.  Their partnership-based approach means that Chris will never tell his portcos to invest in win-loss. But given how much return Chris has seen on a relatively small investment thanks to win-loss analysis, you can be sure he strongly recommends it.

Chris joined Ryan to talk about  how win-loss can and should inform all your strategic initiatives (product roadmap, GTM, overall positioning), how AI might change the win-loss game and much more.

You can watch the full interview on Klue's YouTube Channel

And catch past episodes of Blindspots here

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Key Moments

(00:00) Intro
(01:37) What it means to be a growth PE Firm
(03:11) The partnership approach to investing
(05:56) When does Chris recommend win-loss to his portcos?
(08:54) How win-loss insights should be delivered to the board
(14:37) Whats the right number of data point for win-loss analysis
(17:37) How will AI change investment decisions
(22:06) Chris's advice to other investors looking at win-loss programs

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