Why Infiniti Needs a Hero Car, Not Just More Horsepower Podcast Por  arte de portada

Why Infiniti Needs a Hero Car, Not Just More Horsepower

Why Infiniti Needs a Hero Car, Not Just More Horsepower

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In this episode, I question Infiniti’s plan to compete with Mercedes-Benz's AMG and BMW M performance subbrands through low-volume power upgrades. True halo models work best when the base cars already command respect and the dealer network can support complex hardware. A stronger reset calls for a new hero model with standout design, chassis tuning, and a clear identity that re-engages enthusiasts.

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