Why I'm Building My Own Tools (And Why You Should Too)

In this episode of The Design Table Podcast, Tyler and Nick discuss a shift that most SaaS and startups are not ready for: internal tools are getting real investment in 2026. That's because their customers are realizing they can build exactly what they need on their own.

This changes how SaaS operates. Instead of buying another one-size-fits-all product, more buyers will ask: why don’t we just build this ourselves? Tyler and Nick figure out how SaaS products can survive this shift and why being integration-ready is about more than just “having Zapier.”

If you are building B2B SaaS, working in product, or designing enterprise tools, this episode gives you strategy you can actually apply.

Here is what is on the table:
🔸 Why internal tools are getting bigger budgets in 2026
🔸 The new SaaS threat: customers building their own tools
🔸 Why enterprises want software tailored to their workflows
🔸 The real SaaS moat: flexibility, integrations, and ecosystems
🔸 Zapier, Make, MCPs, and why they change retention
🔸 Using integrations as product signals for what to build next
🔸 Founder-led SaaS, branding, and why “slop” is the new competition

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More about Tyler and Nick
Tyler: https://www.designtablepodcast.com/hosts/tyler-white
Nick: https://www.designtablepodcast.com/hosts/nick-groeneveld