Why I Stopped Building My Business The Traditional Way (and What I’m Doing Instead)

If you’ve ever followed all the “right” business strategies and still ended up exhausted, uninspired, or disconnected from your work — this episode is for you.

In this episode, Blu pulls back the curtain on why they stopped building my business the traditional way and what led me to pivot toward a more soul-aligned, astrology-informed approach. From burnout and cookie-cutter marketing advice to reconnecting with my Midheaven, they share the real story behind the Midheaven Method and how it reshaped everything: their offers, visibility strategy, and how they show up as a service provider.

In this episode, Blu covers:

• The signs of burnout they couldn’t ignore
• How the Midheaven helped them to realign their business
• What a “soft pivot” actually looks like
• Why your business strategy needs to match your energetic blueprint

This episode is your permission slip to stop forcing what doesn’t feel right — and start designing a business that actually fits you.

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