Why I Hate (Most) Conferences and The Danger of Theoretical Averages in Media Buying

Listen to how Kai and her team turns the tide for eCommerce brands in just 45 days using basic math, her learnings on why everyone else still seems to be struggling to achieve first-order profitability on paid traffic, and a few lessons she's learned along the way by observing attendees and outcomes from some of the industry’s most-lauded business conferences.