Why Hydrogen is the Smartest Fuel Choice. With Rinaldo Brutoco

If you think that the weather is getting crazier by the year, then you are not alone. In fact at the time of recording this episode in late July 2025 snow fell on every Australian state and territory except the NT.

Thankfully there are people who care about the climate and are doing something about it. Like this week's guest Rinaldo Brutoco founder of the World Business Academy.

Summary

On the flight deck this week, Rinaldo Brutoco discusses his extensive experience in renewable energy and the importance of transitioning to a hydrogen economy. He emphasises the need for businesses to adopt a purpose-driven approach, integrating people, planet, profit, and purpose. Rinaldo explains the safety and abundance of hydrogen as a fuel source, while also addressing the urgent challenges posed by climate change. He advocates for a shift towards decentralised micro-grids and highlights the importance of optimism in tackling these global issues.

Keywords

energy transition, hydrogen economy, climate change, renewable energy, cautious optimism, business purpose, environmental sustainability, AI, micro-grids, future of civilisation

Takeaways

Rinaldo Brutoco has had two full-time careers focused on renewable energy and environmental sustainability.

The World Business Academy promotes a business model that includes people, planet, profit, and purpose.

Hydrogen is a key player in the transition away from fossil fuels, especially in hard-to-abate sectors.

The hydrogen economy can be profitable and environmentally friendly, challenging the notion that green solutions are costly.

Climate change is accelerating, and its impacts are becoming more severe and frequent.

The jet stream and ocean currents are becoming unpredictable due to climate change, leading to extreme weather events.

The future of civilsation is at risk if we do not address climate change effectively and urgently.

Decentralised micro-grids are essential for a sustainable energy future, allowing local energy production and consumption.

Optimism is crucial in the face of environmental challenges, as it encourages proactive solutions and innovation.

The Optimist Daily newsletter highlights positive developments in the world, countering the negativity often found in mainstream news.