Why Hard Work Won’t Save Your MSP
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Why Hard Work Won’t Save Your MSP
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In this episode, Arlin Sorenson joins Damien to break down a harsh reality: most MSP owners are building jobs—not businesses. Drawing from decades of experience, scaling a $17M MSP, and working with thousands of owners through peer groups, Arlin explains why profitability, leadership, and mindset—not effort—determine whether you’ll ever get paid for your company.
Chapters:
0:00 - Intro
1:27 - Are you prepared for your exit?
13:58 - Growing his MSP
22:05 - Starting Peer Groups
25:23 - How farm life affected his business
31:40 - Bringing faith to work
49:50 - Advice to younger MSP owners
1:00:42 - Conclusion
Connect with Damien and Arlin:
Damien - https://www.linkedin.com/in/dstevens/
Arlin - https://www.linkedin.com/in/asorensen/
📺 Watch on YT: https://www.youtube.com/@mspmindset