Why Growing the Business Doesn’t Have to Mean Growing Apart

What do you do when your business is growing, but you and your partner are growing in opposite directions?

In this episode, Mark and Caroline Creedon unpack what happens when one partner wants to scale up and the other wants to slow down. You’ll learn how to stay in sync when the business (and life) evolves, without compromising your goals, your sanity, or your relationship.

They share practical tools like reverse engineering your shared North Star, applying the “Rock-Pebble-Sand” model to your calendar, and the real reason time management is a myth.

If you're in business with your significant other or a co-founder, and you feel like your business and your relationship are pulling you in opposite directions, this is your roadmap to realigned goals, shared vision, and actual progress without the drama.

Because alignment doesn’t mean identical goals - it means a united direction.

• Turn business friction into a clear, united direction instead of a constant tug-of-war (01:40)
• Break the big vision down into milestones you can track, hit, and actually celebrate (05:14)
• Use offsite planning rituals to reset, refocus, and lock in momentum for business and life (07:55)
• Move forward when one partner wants to push harder and the other wants to ease off, without butting heads (15:32)
• Compress your calendar and get more done in less time with Parkinson’s Law, time blocking, and meeting stacking (20:04)
• The simple 3-step alignment check that keeps both visions moving in the same direction (23:01)