Why Great Stories Outperform Great Strategies (ft. Christina Farr, author/investor)

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Every leader has data. Few have a story worth following.

In this episode of FUTUREPROOF., we sit down with Christina Farr, journalist-turned-investor and author of The Storyteller’s Advantage. Christina argues that storytelling isn’t a soft skill — it’s a business superpower. Whether you’re pitching investors, recruiting talent, or leading a team through turbulence, the right story can make the difference between momentum and mediocrity.

We explore:

• Why stories outperform facts and figures in memory and persuasion
• How startup founders use narrative to raise money before their product is ready
• The seven plot structures that show up again and again in successful company lore
• Why authenticity and vulnerability make leaders magnetic
• How to use storytelling not just in PR, but across sales, hiring, and product development

If you think storytelling is just marketing fluff, this episode will change your mind.