Why Google Isn't Enough Anymore (And What Contractors Should Do About It)

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Google isn’t gone — but it’s no longer the only way homeowners are finding contractors.

In this episode, Caitlyn and Meredith break down how search behavior has dramatically changed and why relying on Google rankings alone is no longer enough to drive consistent leads.

From AI Overviews and zero-click searches to ChatGPT, social media, YouTube, and neighborhood groups — discovery is now fragmented across multiple platforms.

You’ll learn:

• What’s changed with Google Search (and why clicks are declining)
• How AI tools like ChatGPT and Perplexity are influencing buying decisions
• Why contractors must adopt a multi-channel discovery strategy
• What “Generative Engine Optimization (GEO)” really means
• How to structure your website so AI tools can “cite” your business
• Why video and social media are no longer optional

If your strategy still revolves around ranking #1 on Google… this episode is your wake-up call.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.