• Why GTM Leaders Should Sell the Strategy Before the Budget with Hannah Garner

  • Mar 31 2025
  • Duración: 26 m
  • Podcast

Why GTM Leaders Should Sell the Strategy Before the Budget with Hannah Garner

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  • Resumen

  • In this episode of Executive Conversations, Maeva Cifuentes speaks with Hannah Garner, CRO at Arctic Shores, about the real work behind getting leadership on board with a marketing strategy. Hannah explains why starting with budget is a losing game—executives need to agree on what "good" marketing looks like before numbers even enter the conversation. She shares how GTM leaders can sell their vision when they don’t have the data, using industry benchmarks and market shifts to make a compelling case.


    In this episode, we talk about:

    • executive buy-in

    • GTM strategy

    • marketing budget approval

    • CFO alignment

    • internal marketing
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