Why Fall Dance Enrollments Are Down 50%—And How to Win Anyway

Fall 2025 has studio owners asking, “What am I doing wrong?” The data says: nothing. You’re swimming against macroeconomic headwinds—families spending less, enrollments down as much as 50% in many markets. In this episode, Bryce reframes your strategy: in a downturn, marketing’s job isn’t always growth—it’s preservation. Build a fortress first, then expand.

You’ll learn how to separate micro vs. macro forces (so you stop blaming the wrong thing), reset targets, and deploy “maintenance marketing” that protects revenue while positioning you to capture demand rebounds—especially the January bump that can outperform September.

Keywords: dance studio marketing 2025, enrollments down, macro trends vs micro trends, preservation marketing, DMM, trade war and costume pricing, inflation and family spending.

Follow + review the show to help more studios hear this—and if you want a tailored plan, book a free Studio Growth Strategy Call at Dance Motion Marketing.