Why Experiences Matter

When ads get skipped and attention’s short, your product better deliver. In this milestone 10th episode, Andrew and Caitlin unpack why experience is everything, from multisensory moments to TikTok-worthy textures. With insights from Mondelez, the Ehrenberg-Bass Institute, and MMR, discover how smart brands are designing for emotional impact, trial, and shareability. If your product doesn’t create a “whoa” moment, it might be forgotten. Follow us on Instagram @impactmakerspod