Why Everything Is Changing in Therapy — and You Should Too

Why Everything Is Changing in Therapy — and You Should Too

Gravity Healthcare Hacks | Episode 64

The therapy landscape is shifting—again—and many senior living and skilled nursing operators are still relying on rehab strategies that no longer work.

In this episode of Gravity Healthcare Hacks, Melissa Brown is joined by Carly Chronister, Lead Consultant of Therapy Services at Gravity, to break down what’s really changing in therapy and why now is the time to reassess your approach.

They explore how the transition to PDPM fundamentally altered the role of therapy, why contract therapy models are struggling to deliver meaningful value in today’s reimbursement environment, and how PDPM Medicaid has further reshaped incentives—often in ways operators didn’t anticipate.

This conversation goes beyond theory and gets into what operators should actually be watching inside their buildings, including therapy minutes, outcomes, Section GG accuracy, nursing involvement, and where risk is quietly building under the surface.

If you’re questioning whether your current rehab strategy is still serving your residents—or your organization—this episode will help you understand what to look for, what’s changed, and what to rethink moving forward.

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