Why Every Business Leader Needs to Understand the Psychology of Influence

How do you solve your most challenging business problems and influence others in a way that lasts?

In this episode of the Business Roundtable Podcast, host David W. Carr speaks with Tara Landes, founder of Bellrock Benchmarking and Licensed Influence Trainer with The Cialdini Institute. With more than 25 years of experience advising over 300 business leaders, Tara has helped organizations implement lasting change, train managers to become confident leaders, and apply the psychology of ethical influence to achieve sustainable growth.

Tara combines practical consulting with science-backed methods, showing leaders how to stop firefighting and start creating healthier companies. She explains why influence is at the heart of leadership—41% of your workday is spent influencing others, whether you realize it or not—and how small, intentional changes can yield significant results.

In this episode, you’ll learn:

• Why most business problems aren’t unique—and how to solve them faster
• How habits, fear, and perspective keep leaders from lasting change
• What ethical influence really means and how to apply it effectively
• Why celebrating progress is critical for motivation and retention
• How small changes in leadership behavior create outsized results

If you’re a business owner, consultant, or executive who wants to lead with greater clarity and influence, this conversation will show you how to unlock new levels of leadership and results.

Connect with Tara Landes:
Website: https://bellrock.ca
LinkedIn: https://www.linkedin.com/in/taralandes

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Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr