Why Earned Media Builds More Trust Than Social Media — Jenny Beres of Pink Shark PR
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Why earned media creates more credibility than social media or paid ads
The difference between PR, advertising, and social media marketing
Why press releases alone are not a PR strategy
How storytelling builds trust and authority for founders
Why women often struggle to recognize and communicate what makes them exceptional
How journalists actually think—and why they aren’t your marketing team
The importance of controlling your brand narrative before others do
The risks of pay-to-play media disguised as earned coverage
How burnout and hustle culture harm long-term business success
Why routines, sleep, and boundaries are essential for high performers
A simple action step to start building relationships with journalists today
Action Step from Jenny:Find a journalist whose work you admire. Read their articles, engage with their content, and build a genuine connection before pitching your story.
🔗 Connect with Jenny Beres🌐 Website: https://pinksharkpr.com
💼 LinkedIn: Jenny Beres
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#RefineAndShinePodcast #EarnedMedia #PublicRelations #PRStrateg #WomenInBusiness #WomenInTech #FounderVisibility #BrandStorytelling #PersonalBranding #BusinessCredibility #EntrepreneurLife #ThoughtLeadership #AIandFintech
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