Why Does Rehab Fail So Often? Ask Jimmie Applegate

If rehab worked the way it’s supposed to…why do so many people end up right back where they started?

After more than 30 years in the trenches of addiction treatment, Jimmie Applegate has some theories.

In his recently released book Addicted to Failure: Why the Rehab System Doesn’t Work and What Must Change, he pulls back the curtain on the myths, blind spots and outdated models that keep people stuck.

We talk trauma, brain rewiring, why “just go to rehab” is wildly oversimplified and what real, lasting recovery support should actually look like. This one is part wake-up call, part hope for something better.

Learn all about Jimmie’s work here.

Finally, check out all things Recovery Rocks, Lisa and Anna.

Lisa Smith is the author of the award-winning memoir Girl Walks Out of a Bar. Anna David is the author of the novel Party Girl, as well as multiple nonfiction books. Together, they bring the honesty of lived experience to conversations about addiction, sobriety and the messy, meaningful truths at the heart of recovery.