Why Do My Reasons for Not Starting Feel So Logical?

Your reasons for not starting are valid. That's not the problem.

The problem is what your brain does with them.

In Episode 4, I'm breaking down the psychology of self-handicapping, what happens when your brain starts collecting obstacles not to solve them, but to protect your identity from the possibility of failure. It collects real limitations. Locks them in as verdicts. Loops them into behavior that confirms they were right.

I did it with a YouTube channel I didn't start for two years, even after buying every piece of equipment I thought I needed.

But the part that actually surprised me is that the constraints your brain has been using as exit ramps, might be the exact thing that makes your business work.

Bloom Work this week: three steps to pull your reasons off autopilot and actually look at them.

Download the Episode 4 Bloom Work guide — https://bloombynaza.kit.com/a51ca2e122