Why Digitalize Our Material World? - Manwen Li

What if the bricks and mortar of tomorrow existed first as pixels? Discover how Manwen Li turned physical fabrics, tiles, and surfaces into ultra‑realistic digital twins—fueling faster iterations, richer creativity, and sampling. From pioneering Under Armour’s first virtual material library, she reveals the tech, the standards, and the surprising human challenges behind making “the physical digital.”

Links:

Manwen Li: https://www.manwenli.com

Under Amrour: https://en.wikipedia.org/wiki/Under_Armour

Material Bank: https://www.materialbank.com/

Swatchbook: https://www.swatchbook.us/

Chapters

00:00 Welcome & Digital Material Mission

00:25 Why Pixel‑Perfect Materials Matter

01:38 Beyond Renderings: Fashion & Footwear

02:43 Material Bank’s Sampling Revolution

05:27 Anatomy of a PBR Data Package

08:04 Chasing Realism: Fidelity vs. Cost

10:11 Photogrammetry vs. Procedural Workflows

14:10 Everyday Digital Twins: Cars to Homes

17:24 Economics of Digital vs. Physical

19:04 Capturing Imperfection & Beating the Uncanny

25:30 Speed vs. Depth in Creative Feedback

28:22 Industry Fragmentation & the Library Gap

33:16 Fashion Lessons for AEC Professionals

39:41 Birth of the Digital‑Physical Co‑Twin

47:33 Characterizing Today’s Information Era